Effie has won an ARIA.
She’s been shortlisted for Effie Awards.
The Cannes Glass Lion category & award was invented because of her…and she’s won equality awards.
Globally awarded Creative Director based in Sydney, Effie loves clever thinking that changes the world. And making everything look good. She’ll craft craft craft until production say she can craft no more.
Kia Tasman • Kia's getting a ute
AMCS • Voice of the Sea
Kia EV6 GT • Enjoy your flight
Groupee • Disrupting the finance category
Rosalie Bay Distilling • Poured to Protect
Genesis Masterbrand • Disruption is in the details
Kia EV6 • Making history
Hyundai Kona • Imagined to be bold
Pampelle Aperitif • Building a très delicious brand
FTC • The Invi-tate-ion
Eftpos • Getting people to press CHQ & SAV
Australian Medical Association • Reinventing sunscreen for families
Fck The Cupcakes • Be the change
AMCS • Fantastical Sharks & Rays Exhibition at the Australian Museum
AMCS • Extinct Fish & Chips
Kia Sportage • Ahead of the curve
Samsung • Making screens appeal to design purists
Samsung • Sound you can feel
Belong powered by Telstra • One less thing to worry about
Kia Niro • Force of nature
XXXX Gold • Getting NRL fans to stand tall
Kia Range • AO 2023
Minderoo • Fish & Chip Lotto
Mentos • Picking a fruit fight
Kia Sportage • Meet your muse
Optus • Making the Big Bash bigger
Mundial Magazine x Optus Sport • Repositioning Optus Sport
Oporto • A fiery affair between hot and hotter
Samsung Socials • Sound you can feel
Optus • Apologising to angry World Cup fans
The Iconic • >insert emoji here<
YG • Giving the ad industry a sex change
CGU • Start up at any age
Save Wild Tigers • Raising funds for an endangered species
Vicinity • Helping singles down the aisle
Domestic Violence NSW • Schooling parents on verbal abuse
