Voice of the Sea.

In today’s age of environmental crisis, people have switched off to bad news. This is a huge challenge for conservation not-for-profits. To turn apathy into action, it was time to change the tune.

For our client the Australian Marine Conservation Society, we partnered with king of Australian country music, John Williamson and composed an unrequited love song to the sea, a melody exploring all the issues faced by our seas and marine life. The national anthem of the ocean recruiting the next generation of ocean protectors through the power of song.

From lyrics to lessons, we created an animated lyric film unpacking all the themes of the song, then launched through the future voices of our future generation - school children. From a hum to a rally-cry, we're ingraining ocean conservation into the fabric of Australian culture for generations to come.

We also have a book published through Penguin Books & an episode lined up with ABC’s Playschool to showcase the song’s lyrics and learnings into Australia’s education system.

• AdNews Awards 2024 | Winner | Small Budget Media Campaign of the Year (less than $500K)

• Billboard’s Clio Music 2024 | Bronze Winner | Social Good

• Billboard’s Clio Music 2024 | Shortlist | Partnerships & Collaborations

• ARIA Awards 2023 | Winner | Best Use of an Australian Recording in an Advertisement (over 2 mins)

• Spikes Asia 2023 | Bronze Spike | Fan Engagement / Community Building

• Shots Asia Pac 2023 | Bronze Winner | Charity & Shortlist in 2D Animation

• Effies 2023 | Shortlist | Charity Campaign

• B&T Awards 2023 | Shortlist | Best Content Marketing Strategy

• Best Ads 2022 | Pick for AMCS ‘Voices of the Sea’