Disruption is in the Detail.

The Relinquishing the shackles of convention, Genesis is the car shaped by the world’s best luxury car designers and mechanical minds. We told the Genesis story; where the design, technology and hospitality were reborn to start a new chapter in the world of luxury.

The Power Lines are a distinctive brand asset across Genesis product and communications, so we used them as a key component of our visual language in this Masterbrand campaign.